Skip to main content
Image Representing Our Roastmaster

Felton Jones,
the Roastmaster

Small Batch Roasted ·
Made With 100% Arabica Beans

Our Roastmaster

Felton Jones


Mr. Felton Jones, III joined the New Orleans Roast production team in 1993 under the direction of Phyllis Jordan, PJ's Coffee's founder. From 1996-99, Mr. Jones moved to a position with Coffee House Inc. where he became General Manager of Coffee Operations and began his journey towards gaining Roastmaster status.

In 1999, Mr. Jones returned to New Orleans Roast and PJ's Coffee at the request of Phyllis Jordan to assume the position of VP of Wholesale Operations and Quality Control Manager. In 2003, Mr. Jones achieved his status as Roastmaster, and Coffee Buyer for PJ's Coffee. Mr. Jones is certified by the Specialty Coffee Association of America in green coffee purchasing and contracts, and now serves as Chief Roastmaster and Brand Ambassador for New Orleans Roast.

Felton and Al inspecting coffee plants at the coffee farm